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I'm a
Senior Product Designer
Kseniia
Kseniia
Lebedeva
Lebedeva
About me
I’m a Senior Product Designer with 7+ years of experience simplifying complex systems into intuitive, user-friendly products. At Neptune.ai, I design interfaces that help machine learning teams work more effectively with large-scale data. I bring end-to-end design expertise: research, IA, interaction, and UI, while collaborating closely with engineers and product teams to bridge the gap between technical detail and great user experience. Outside of work I’m passionate about traveling, stand-up paddleboarding, and playing padel. Always open to connecting with forward-thinking teams and exploring how design can drive innovation in AI and beyond.
Design stories
Redesigning Neptune.ai in six months to make complex AI workflows clear, usable, and fast - helping the team win over OpenAI ad elevate the product experience.
Redesigning adoption and onboarding at Capitalise.com: Flexi Plan & Client Onboarding simplified financial tools for small accounting firms and empowered SMEs with actionable credit insights.
This project was about making life easier for designers and keeping the brand consistent. Instead of everyone spending time recreating buttons, icons, or layouts from scratch, we built a central library of reusable elements and clear guidelines.
Design stories
Redesigning Neptune.ai in six months to make complex AI workflows clear, usable, and fast - helping the team win over OpenAI ad elevate the product experience.
Redesigning adoption and onboarding at Capitalise.com: Flexi Plan & Client Onboarding simplified financial tools for small accounting firms and empowered SMEs with actionable credit insights.
This project was about making life easier for designers and keeping the brand consistent. Instead of everyone spending time recreating buttons, icons, or layouts from scratch, we built a central library of reusable elements and clear guidelines.
Design stories
Redesigning Neptune.ai in six months to make complex AI workflows clear, usable, and fast - helping the team win over OpenAI ad elevate the product experience.
Flexi plan & Client onboarding
Redesigning adoption and onboarding at Capitalise.com: Flexi Plan & Client Onboarding simplified financial tools for small accounting firms and empowered SMEs with actionable credit insights.
Marketing UI kit
This project was about making life easier for designers and keeping the brand consistent. Instead of everyone spending time recreating buttons, icons, or layouts from scratch, we built a central library of reusable elements and clear guidelines.
Experience
Senior Product Designer
05/2024 - Current
Neptune.ai
1 year and 7 months
Contributed to transforming Neptune.ai’s experiment tracking platform into a user-friendly, competitive product in the AI research space. - Partnered closely with engineers, stakeholders, and OpenAI to address critical UX and UI gaps. - Led design improvements across dashboards, charts, and reporting features, validated through direct feedback from key OpenAI users. - Built and documented the company’s design system, enabling consistency, faster delivery, and smoother handoffs to engineers. - Delivered key enhancements (e.g., long metric name handling, new templates, improved navigation, export options) that increased adoption and improved overall user satisfaction. - Supported product improvements that helped Neptune secure an OpenAI contract, with their largest teams migrating fully to Neptune.
Senior Product Designer
05/2022 - 01/2024
Capitalise
1 year and 9 months
- Reduced support calls by 5% through usability review, improving user satisfaction and easing support workload. - Streamlined design process within the team, fostering collaboration and boosting productivity. - Led design system revision, aligning Storybooks for improved consistency. - Defined 12 design components with developers, ensuring feasibility and smooth implementation. - Delivered company-wide WCAG presentation, raising accessibility awareness. - Drove end-to-end design for Flexi plan, increasing signups by 22%. - Achieved 10% growth in paid conversions via CRO and data-driven design changes. - Mentored graphic designer on marketing design system creation.
Product Designer - UI focused
09/2020 - 05/2022
Flutter Entertainment
1 year and 9 months
- Led user research, prototyping, and usability testing for the Safer Gambling Tools project, validating concepts through feedback and driving a 2% increase in SGT adoption. - Partnered with developers and product managers on a collaborative redesign that boosted withdrawal completion rates by 11% at Paddy Power and 8% at Betfair. - Reduced affiliate support contacts by 15% and grew new signups by 2% through a targeted website redesign.
Product Designer
05/2017 - 09/2019
Chestny Znak
2 years and 3 months
- Developed an electronic document management system, driving a 13% increase in customer acquisition. - Designed a Track & Trace system for footwear (adopted by 101,899 businesses) and a dairy system (used by 54,020 businesses), boosting revenue by 25%. - Conducted in-depth user research that informed design improvements, reducing user errors and increasing satisfaction.
Senior Product Designer
05/2024 - Current
Neptune.ai
Senior Product Designer
05/2022 - 01/2024
Capitalise
Product Designer - UI focused
09/2020 - 05/2022
Flutter Entertainment
Product Designer
05/2017 - 09/2019
Chestny Znak
Competencies
Skills
Data-driven Product Design
End-to-end design
User Research
User research
UX
Usability testing
Wireframing & Rapid Prototyping
Prototyping
Cross-functional Collaboration
Design systems creation & maintenance
Design Systems
Collaboration with cross-functional teams
Accessibility
Mentorship
UX for B2B SaaS & Enterprise
Data-driven decisions
Usability testing
Accessibility
CRO
Strategic thinking
Information Architecture
Strategic thinking
Data Visualization
Strategic thinking
AI/ML Tool Design
Strategic thinking
Data-heavy Systems
Strategic thinking
Fintech
Strategic thinking
Storytelling
Strategic thinking
Interaction Design
Strategic thinking
Figma
Strategic thinking
Mixpanel
Strategic thinking
Heap
Strategic thinking
Miro
Strategic thinking
Linear
Strategic thinking
Slack
Strategic thinking
Usertesting.com
Strategic thinking
Confluence
Strategic thinking
Jira
Strategic thinking
My Medium articles
Discover how to avoid the top 5 retro mistakes and improve your retrospectives.
Create digital spaces that empower users to achieve their goals effortlessly.
Navigating a digital design career? Explore UI vs UX paths and find your ideal direction for creative excellence.
My Medium articles
Discover how to avoid the top 5 retro mistakes and improve your retrospectives.
Navigating a digital design career? Explore UI vs UX paths and find your ideal direction for creative excellence.
Accessibility in UX: Why is it so important and how to achieve it
Create digital spaces that empower users to achieve their goals effortlessly.
Testimonials
“Kseniia is a pleasure to work with who tackles each project with a deep understanding of the problem, and the ability to take on complex challenges from discovery to delivery. She also contributed towards a smooth and efficient design process amongst our team, created and documented new product design system components, and went out of her way to mentor other designers from tips and tricks in figma to supporting on the roll out of the marketing design system.”
Adrian Myburgh
Head of Design at Capitalise
“Kseniia is a strong and experienced designer. She is generous with her time and experience, and on arrival to the business was eager to share opportunities for improvement in what we were doing… particularly in the management of our design system and migration to Figma.Working with Kseniia is fun and engaging. She has a great sense of humour, highly creative and is very inclusive with ideation, which makes for fantastic collaboration.One of the projects I asked Kseniia to tackle was taking a previous “micro-site” and turning it into a tactical and effective acquisition channel; What she delivered some of the most engaging and exciting digital experiences the business had seen to that point. It was truly exceptional work.If you’re working in experimental product cycles, Kseniia would be a great asset, as a designer she has no ego, and as a person has great drive with no fear of failing to learn. I loved working with Kseniia and hope to again in the future.”
Quintin Jason Quinn
Design Manager at Flutter Entertainment
“Kseniia always comes to the table with ideas and is principled and pragmatic in discussion. She was a breath of fresh air when joining a developing team.”
David Mayes
Product Manager at Flutter Entertainment
Testimonials
“Kseniia is a pleasure to work with who tackles each project with a deep understanding of the problem, and the ability to take on complex challenges from discovery to delivery. She also contributed towards a smooth and efficient design process amongst our team, created and documented new product design system components, and went out of her way to mentor other designers from tips and tricks in figma to supporting on the roll out of the marketing design system.”
Adrian Myburgh
Head of Design at Capitalise
“Kseniia is a strong and experienced designer. She is generous with her time and experience, and on arrival to the business was eager to share opportunities for improvement in what we were doing… particularly in the management of our design system and migration to Figma.Working with Kseniia is fun and engaging. She has a great sense of humour, highly creative and is very inclusive with ideation, which makes for fantastic collaboration.One of the projects I asked Kseniia to tackle was taking a previous “micro-site” and turning it into a tactical and effective acquisition channel; What she delivered some of the most engaging and exciting digital experiences the business had seen to that point. It was truly exceptional work.If you’re working in experimental product cycles, Kseniia would be a great asset, as a designer she has no ego, and as a person has great drive with no fear of failing to learn. I loved working with Kseniia and hope to again in the future.”
Quintin Jason Quinn
Design Manager at Flutter Entertainment
“Kseniia always comes to the table with ideas and is principled and pragmatic in discussion. She was a breath of fresh air when joining a developing team.”
David Mayes
Product Manager at Flutter Entertainment
Testimonials
“Kseniia is a pleasure to work with who tackles each project with a deep understanding of the problem, and the ability to take on complex challenges from discovery to delivery. She also contributed towards a smooth and efficient design process amongst our team, created and documented new product design system components, and went out of her way to mentor other designers from tips and tricks in figma to supporting on the roll out of the marketing design system.”
Adrian Myburgh
Head of Design at Capitalise
“Kseniia is a strong and experienced designer. She is generous with her time and experience, and on arrival to the business was eager to share opportunities for improvement in what we were doing… particularly in the management of our design system and migration to Figma.Working with Kseniia is fun and engaging. She has a great sense of humour, highly creative and is very inclusive with ideation, which makes for fantastic collaboration.One of the projects I asked Kseniia to tackle was taking a previous “micro-site” and turning it into a tactical and effective acquisition channel; What she delivered some of the most engaging and exciting digital experiences the business had seen to that point. It was truly exceptional work.If you’re working in experimental product cycles, Kseniia would be a great asset, as a designer she has no ego, and as a person has great drive with no fear of failing to learn. I loved working with Kseniia and hope to again in the future.”
Quintin Jason Quinn
Design Manager at Flutter Entertainment
“Kseniia always comes to the table with ideas and is principled and pragmatic in discussion. She was a breath of fresh air when joining a developing team.”
David Mayes
Product Manager at Flutter Entertainment